AudioSoft expands into North America through appointment of VP Sales and Marketing

AudioSoft is pleased to announce its expansion into the US market through the appointment of Dr. Nick Porter to its International Sales Team as VP Sales and Marketing (USA).

Originally from Worcester, UK, Nick is now based in San Diego, California and will be responsible for the development of AudioSoft’s sales throughout the whole of North America. Nick has over 10 years of technical sales management experience in the ATC and defense industries and has lived in the US for the last four years.

Speaking about his appointment, Nick said: “I’m very excited by the challenge of developing AudioSoft’s business here in the USA. What they do is increasingly rare – they start off with great products, they then improve them as much as possible by getting feedback from their customers, and then they offer great support. It’s a winning combination!”

Chris Brill, MD of AudioSoft explained the rationale behind Nick’s appointment: “AudioSoft has an excellent reputation within Europe for supplying integrated record and replay technology for specialist applications. We’re now ready to meet the challenge of the large, yet competitive, US market. We have some exciting products currently under development which should give us a significant competitive advantage. Nick’s appointment is just the next stage of our long-term expansion strategy”.

About Ultra Elecronics AudioSoft

Ultra Electronics AudioSoft, one of the leading software systems integration companies for speech and telephony applications in the UK, is at the forefront of the development of digital voice and data recording technology. Markets include Air Traffic Control, Courtroom, Defence, Emergency Services, Law Enforcement and National Security.

AudioSoft’s range of PC based recording, audio analytics and visualise products include AudioPC, Medirva™, AudioPC-CR, AudioPC-IR, AudioPC-LE, AudioPC-HS and SonarPC.

Typical applications include, digital data recorders, conference recorders, interview recorders and surveillance recording.

Satisfied customers include HM Government, The Bank of England, Royal Air Force, Royal Navy, Royal Canadian Navy, Royal Dutch Navy, Local Government, Public Authorities, International Airports and Commercial organisations.

Based in Cirencester, AudioSoft was recently named (for the third year) as one of the Top 10 fastest growing technology companies in the South West and Wales by Deloitte and Touche.